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CLIENT

Luna Atelier Skin

LOCATION

St. Louis, MO

Owner, Helen Al-Jureidini helps her clients look and feel their best by providing a welcoming studio where clients can wax away hairs and insecurities. With this being her first foray into business ownership, Helen needed to create a suite of collateral that would entice new customers to book an appointment at her studio.

RESEARCH

When discussing the personality and vision of her studio, conversations were centered on how Helen wanted to stand apart from the glossy world of traditional spa culture. Yes, she would keep the same standards of care and hygiene, but she didn’t want it to feel clinical or plastic.

 

The answer we were looking for was right in the name: connecting directly to the power, mysticism and rituals of La Luna, the moon. 

PRIMARY LOGO
LOGO MARK
VISUAL ID

Modern mysticism, the overarching concept, drove the selection of brand elements.

Matte, earthy colors were chosen for their depth and grounding.

The rounded, geometric fonts are bold and confident yet warm and reassuring.

Muted photography of natural elements brings an etherial, dreamy calm to what some clients may worry could be a painful experience. 

TYPOGRAPHY

NEUTRAFACE TEXT

BOOK ALT

LOGO

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

QUESTRIAL

REGULAR

Body

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

MUSEO SLAB

BOLD

CALLOUT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

COLOR PALETTE

Mushroom

Gray

Silken

Moon

Ocean Sage and Specialty Gold Foil

Earthy

Rose

Deep

Space

PHOTOGRAPHY STYLE
LOGO EXTENSIONS

Luna

Atelier Skin

Your Body

Your Temple

Keep Your

Kitty Pretty

COLLATERAL
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WEBSITE
 

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