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CLIENT

Kristina Cheeseman

LOCATION

St. Louis, MO

Kristina Cheeseman is more than just a stylist—she is an award-winning hair artist. With her indisputable talent and a following of loyal clients, Kristina opened her own hair salon and wanted a visual identity that aligned with her ideology.

RESEARCH

When asked what kind of personality she wanted to portray through her branding, Kristina spoke about things that have influenced her life and style: psychedelic art, female empowerment and feeling beautiful on the inside and out. It was such a strong foundation that they became the pillars of her entire brand: unity, empowerment, self-expression, and kindness.

PRIMARY LOGO

ll11_badge.png
 

LOGO MARK

VISUAL ID

A wide range of bright colors and holographic patterns were chosen to symbolize the individuality of each client and tie into the psychedelic style. The fonts, a mix of serif, sans serifs and display fonts, were chosen to be expressive, confident and approachable.

 

Layered photography allows everyone to find a little bit of themselves in it, whether it’s through the lens of their past, present or future hopes and desires.

TYPOGRAPHY

KURSIVSCHRIFT

STEHEND

LOGO

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

OPTIMA

REGULAR

Body

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

COOPER BLACK

BLACK

CALLOUT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

COLOR PALETTE

PHOTOGRAPHY STYLE

Harmonizing

Yellow

Mighty

Puce

Royal Purple

and

Specialty

Unicorn Foil

Nightshade

Blue

Expressive

Orange

LOGO EXTENSIONS

Large Format

Small Format

COLLATERAL

CUSTOM ILLUSTRATION

BUSINESS CARD VARIATION

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Are we birds of a feather? Reach out directly about your upcoming branding project.

Huck Yeah Studio is graphic design and branding studio serving clients in St. Louis, MO and beyond

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